The Founder
I started Feliks because skincare was doing my head in.
On one end, you’ve got 10-step routines with products for every square inch of your face. Don’t use that if your skin’s this, but only use this if your skin’s that. It felt more like a skincare exam than a routine. And on the other end? Cheap products packed with nasty ingredients, fluffy marketing, and no actual results.
I was watching American Psycho—that scene where Patrick Bateman goes through his intense morning routine. It was ridiculous. And I thought, why can’t this just be one product?
So I started Feliks. Skincare built for guys who want to look after themselves without turning it into a hobby. We make all-in-one formulas that are backed by science, free from the nasties, and easy to use. No fluff. No faff. Just simple, effective skincare that fits into your life, not the other way around.
Because when your skin looks good, you feel good. And then you can get on with doing what you actually care about.
Ash
Our DNA
Strength
In a world of viral skincare trends and bold claims, it can be hard to know what truly works. That's why we select only the best ingredients, scientifically proven to deliver results in the most effective combinations.
Simplicity
Modern life is busy, and finding time to care for yourself can be a challenge. Our products are designed with your time in mind. From a streamlined product range suitable for most skin types to multifunction products—like our exfoliating cleanser and SPF moisturiser—we make skincare simple and effective.
Sustainability
We believe in making responsible choices. From sourcing sustainable ingredients to using eco-friendly packaging, we’re committed to minimising our environmental impact. Our efforts include green servers for our online store, recycled cardboard packaging, sustainably sourced ingredients, and cruelty-free testing.