About us
We started Feliks with a clear mission: to help everyone feel confident in their own skin—unflappable, uncrushable confidence. For us, looking good on the outside starts with feeling good on the inside. Exercise, nutrition, and overall well-being are core to our ethos.
Our DNA: Strength, Simplicity, Sustainability
Strength
In a world of viral skincare trends and bold claims, it can be hard to know what truly works. That's why we select only the best ingredients, scientifically proven to deliver results in the most effective combinations.
Simplicity
Modern life is busy, and finding time to care for yourself can be a challenge. Our products are designed with your time in mind. From a streamlined product range suitable for most skin types to multifunction products—like our exfoliating cleanser and SPF moisturiser—we make skincare simple and effective.
Sustainability
We believe in making responsible choices. From sourcing sustainable ingredients to using eco-friendly packaging, we’re committed to minimising our environmental impact. Our efforts include green servers for our online store, recycled cardboard packaging, sustainably sourced ingredients, and cruelty-free testing.
The Founders
George (left)
Personality of a Corgi | Laughs at his own jokes | Genius | Soy latte kinda guy | Leaves it to the last minute
Ash (right)
Personality of a Beagle | Bit of a nerd | Loves a spreadsheet | Foodie | Enjoys an afternoon nap | Knows random facts
Feliks
Thornbury, Victoria
Australia
ABN 23 664 211 161
Feliks acknowledges the Traditional Owners and Custodians of the land on which we work. We pay respects to Elders past and present, and recognise their connection to the land. Sovereignty was never ceded.