Our Story

We started Feliks with a mission - we want everyone to feel confident in their own skin. The kind of unflappable, uncrushable, 'the world might be going to sh*t but I’m still doing good' confidence. And for us, that confidence starts with what you put on your skin. Because let’s be honest, it’s hard to not feel good when you look good.

We're men of the world, and we've looked across it to find the best of the best. Our journey has taken us to Busan, South Korea, the epicentre of skincare innovation. Our idea being that we can get more men into skincare if we do two things well:

  1. Powerful products that deliver results
  2. Keep it easy

The result? Simple but effective, confidence-building products. Science-backed solutions that tackle men’s skincare problems head on in the simplest way possible. Let’s call it confidence in a bottle. So you can look good, and feel good, whilst you do good.

The Founders

Ash (left)

Personality of a Beagle | Bit of a nerd | Loves a spreadsheet | Foodie | Enjoys an afternoon nap | Knows random facts

George (right)

Personality of a Corgi | Laughs at his own jokes | Genius | Soy latte kinda guy | Leaves it to the last minute

Thornbury, Victoria

ABN 23 664 211 161

Feliks acknowledges the Traditional Owners and Custodians of the land on which we work. We pay respects to Elders past and present, and recognise their connection to the land. Sovereignty was never ceded.