We started Feliks with a mission - we want everyone to feel confident in their own skin. The kind of unflappable, uncrushable, 'the world might be going to sh*t but I’m still doing good' confidence. And for us, that confidence starts with what you put on your skin. Because let’s be honest, it’s hard to not feel good when you look good.

We're men of the world, and we've looked across it to find the best of the best. Our journey has taken us to Busan, South Korea, the epicentre of skincare innovation with a clear objective:

1. Powerful products that deliver results
2. Keep it easy

The result? Simple but effective, confidence-building products. Science-backed solutions that tackle men’s skincare problems head on in the simplest way possible. Let’s call it confidence in a bottle.