Hyaluronic Acid

Your skin isn’t just “a bit dry.” It’s probably as crusty on the inside as a forgotten protein shaker in the back of your car. If you’ve ever looked in the mirror and thought, Did I just age overnight?, there’s a good chance you’re dealing with dehydration, not just regular dryness. And yes, there’s a difference.

What is Hyaluronic Acid?

This is where hyaluronic acid comes in. Not as some hyped-up buzzword cooked up by a marketing team on their third soy latte, but as an actual molecule your body already produces. It’s a moisture magnet, and it’s ridiculously good at its job. One gram of the stuff can hold up to a litre of water, which is one-thousand times it's weight. I mean, what the actual shit.

It's not just that, but also hyaluronic acid has game-changing efficiency with how it delivers water to your skin cells. It doesn’t just sit there like a greasy film. It gets into the epidermis, locks onto moisture, and gets the moisture to where it's needed.

Your body produces hyaluronic acid naturally, but this declines as you age. By the time you hit your 40s, you’ve got about half the hyaluronic acid you had in your twenties. That tight, weathered look? It’s not just life stress and office air con. It’s biology.

Do I Need Hyaluronic Acid?

Using skincare products with hyaluronic acid isn’t about vanity. It’s about barrier repair, water retention, and, frankly, looking like you’ve got your act together. Studies show it can boost skin hydration by up to 96% in 24 hours. Not over months. Not eventually. Right now.

The trick is in how you apply it: start with our Recovery Cleanser (yes, it has hyaluronic acid too), then lock it in with the moisturiser while your face is still slightly damp. You’re essentially trapping hydration before it can escape which is pretty smart IMO.

And no, it’s not complicated. You don’t need a 12-step routine or a skincare degree. Just consistency and the right ingredients. Morning: cleanse, moisturise. Night: same again. Over a short amount of time, your skin looks healthier, feels smoother, and stops flaking out every time the weather shifts or life gets chaotic.